Soil Scout Selected in Red Herring Top 100 Startups

Amsterdam, Netherlands

Red Herring announced its Red Herring Europe award winners, recognising Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries.

Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.

“Selecting startups that show the most potential for disruption and growth is never easy,” said Alex Vieux, publisher and CEO of Red Herring. “We looked at hundreds and hundreds of candidates from all across the continent, and after much thought and debate, narrowed the list down to the Top 100 Winners. Each year, the competition gets tougher but we believe Soil Scout demonstrates the vision, drive and innovation that define a Red Herring Top 100.”

‘We are proud Red Herring recognised Soil Scout wireless soil moisture sensor as one of the most promising young companies in Europe,’ Jonathan Skelly, CEO, Soil Scout responded.

Our Clean Tech solution already enables many industries to make informed decisions about their resource use. As a Top 100 Winner, we’ll be able to bring our environmental data expertise to even more market sectors.

Awards - Red Herring 2

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, overall business strategy and market penetration. This assessment was complemented by a review of the track records and standings of similar startups in the same verticals, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

For more information, please visit, or contact us!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Johannes Tiusanen

Chief Science Officer, and the inventor, and founder of Soil Scout, a farmer, and Ph.D. in Agriculture Technologies.