BTME another success for Soil Scout

Soil Scout Chief Science Officer Johannes Tiusanen rounds-up his first visit to BTME

Soil Scout is on a mission to provide all agronomy experts with an unprecedented view into underground soil conditions, but in the practical everyday work it’s not just one mission. Stadiums, golf courses, farms and landscaping projects are totally different sectors even though they benefit from the same technology. As our team is a mixture of specialists covering those different sectors, we have naturally attended relevant shows and exhibitions accordingly. Consequently, although BTME has always been an extensively consumed four letter acronym in our daily operations, I had never attended the show myself, that is, not until the 2024 edition.

As expected, a precision farming enthusiast such as myself felt right at home on the tight and crowded Harrogate Convention Centre aisles. Two thirds of the brands are familiar from agriculture shows and the whole concept quite identical, meeting with both potential and existing customers, visiting old and fresh new partner’s stands, scheduling paper cup coffee breaks including handshakes or even hugs with faces previously familiar from video meetings only.

Harrogate is not exactly easy to reach from abroad (Finland to be precise) but in all honesty, upon arrival the conference centre seemed a little small to host such an important event as the BTME. But noticing the splendid environment with all restaurants and bars around the venue and bumping into several friends and peers just during the first half an hour in the tight corridors and passages made me realize why Harrogate is in fact the perfect scene for what we all gathered for – meeting up and building future business together.

Bernhard and Company had the best spot in the hall and positioned their combined Soil Scout and SubAir Systems live demo right in front of it, so obviously our team had a very busy and successful three days. All we can do is be grateful for the opportunity, sincerely thank Bernhard’s Steven Nixon and Angelique Crosnier for their hospitality and support. We look forward to another successful event in 2025!

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James Baylis

Head of Creative Content at Soil Scout. With over 20 years experience in the design, media and photographic industries, James has a passion for promoting the Soil Scout solution through creative content and marketing.